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The Reference

Digital agency offering strategy, web, commerce, data and marketing services, with a Sitecore practice

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About The Reference

The Reference is a digital agency founded in 1993 in Belgium, with an office in New York City. Its website now presents the agency as Empathy Lab, by EPAM, under the same team. The agency works across strategy, web and commerce, data, marketing technology and branding for international clients.

Services

  • Digital strategy and roadmaps: plans for digital change and the order in which to build.
  • Digital platforms and applications: web and mobile builds, plus API development and integrations.
  • Commerce: commerce platforms, including composable commerce.
  • Data and analytics: dashboards, reporting and business intelligence.
  • Marketing and CRM: online marketing, CRM, marketing automation and analytics.
  • Sitecore projects: web platform work on Sitecore, which the agency has used since 2006.

Who it works with

International brands. The listing names clients including Ikea, Carglass and Santander, and the website cites recent work for DPG Media and Vandersanden.

Key facts

  • Founded: 1993
  • Based in: Belgium and New York City
  • Team: 170 multidisciplinary experts
  • Sitecore: three Sitecore MVPs and 40 or more active Sitecore customers

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-25. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
1993 (33 years) evidence sent

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