**How LinkSquares sold before SalesRight:
**LinkSquares created strategic pricing that allows prospects to grow really effectively over time with the company. This allowed them to test the market and figure out what resonated best with prospects. These complex conversations would take place verbally, over Zoom meetings, and followed up with an email summary in an effort to ensure both parties understood what was talked about.

**How they delivered their proposals:
**Emails would be sent providing an extremely in-depth explanation of how the pricing works, with the goal of creating it as a reference piece to help prospects understand all the aspects correctly. Then, prospects could contact the sales reps for adjustments and further questions.

**What they changed:
**Switched from communicating pricing and further adjustments over email to enabling their customers to confidently navigate pricing themselves on an interactive SalesRight page.

**After SalesRight:
**Now prospects can confidently and independently experiment with pricing options and packages. Sales reps are using insights and analytics from the prospect’s experimentation to inform follow up strategies. This creates a much more efficient back and forth, resulting in clearer conversations with prospects.

**How they deliver their proposals now:
**Now during product demonstrations, LinkSquares incorporates SalesRight into their call by sharing the screen and interacting with pricing live with their prospects. This shows very clearly factors that affect price while maintaining a professional, structured conversation. SalesRight displays all the information visually for sales reps while they explain it, and then a link to the same page is provided to prospects following the conversation so they can navigate pricing themselves.