GatherContent

GatherContent is a content operations platform, now part of Bynder's Content Workflow product. It gives teams one place to manage the people and steps involved in producing content.

What GatherContent offers

• Workflows — customisable stages for drafting, review and approval.
• Templates — reusable structures for consistent, on-brand content.
• Collaboration — in-line comments, guidelines and a record of every change.
• AI writing tools — drafting, editing, translation and tone adjustments with usage controls.
• DAM connection — links editorial content to digital assets.

Who it works with

It suits marketing and editorial teams with many stakeholders, and the site says over 4,000 customers use it.

Key facts

• Parent: Bynder
• Focus: Content operations and approval workflow