Bluecore

Bluecore is a marketing technology company for retailers. Its platform joins shopper identity, behaviour and product data so that a retailer can send personalised campaigns from one place.

What Bluecore offers

• Campaigns across channels — one-to-one messages by email, mobile, site and paid media and social.
• Customer data and insight — real-time shopper profiles and predictive models built into campaign workflows.
• Marketing Agent — an AI assistant that explains how marketing is performing and suggests what to do next.
• AI shopping assistant — conversational help on the site, in email, in the mobile app and by SMS.
• Services and integrations — strategic support and connections to other technology.

Who it works with

The company serves retail brands, including those that want to merge a customer data platform and an email service provider into one tool.

Key facts

• Focus: retail marketing technology
• Launched Bluecore Communicate: 2019