PROS

PROS is a technology company whose software applies AI to pricing, selling and offer management. Its website now concentrates on airline retailing, where it helps carriers create and price offers in real time across every channel.

What PROS offers

• Revenue management — dynamic pricing and capacity management that protect yield.
• Offer optimisation — builds offers that aim at quality revenue rather than short-term gains.
• Offer marketing — digital marketing for airlines.
• Order and offer management — connects pricing, sales, distribution and marketing in one AI-driven platform.
• Modular APIs — let airlines integrate and modernise step by step.

Who it works with

Airlines of all kinds, from full-service and low-cost to regional carriers. Its site says over 130 airlines use its solutions.

Key facts

• Airline experience: over 40 years
• Origins: says it pioneered airline pricing software