Kraken Data

Kraken Data is a consultancy that runs conversion rate optimisation, experimentation and digital analytics programmes. It was founded in 2017 and works mainly with large organisations, supporting their marketing technology and website performance. Its consultants are described as having worked with well-known global brands.

What Kraken Data offers

• Conversion rate optimisation: full programmes from research and hypotheses through test planning, build, quality checks, launch and analysis.
• Experimentation and A/B testing: controlled tests of ideas on key customer journeys.
• Digital analytics: better measurement, reporting and implementation so decisions rest on reliable data.
• Customer data and journey analytics: data collection across websites, apps and enterprise systems using Tealium, Adobe Experience Platform and Customer Journey Analytics.
• Adobe Analytics consulting: support for organisations using that tool.

Who it works with

Enterprise brands that want testing and analytics support without building a full in-house optimisation team.

Key facts

• Founded: 2017
• Focus: conversion rate optimisation and digital analytics
• Tools mentioned: Adobe Analytics, Tealium, Microsoft Clarity