VanillaSoft

VanillaSoft is a sales engagement platform for sales development teams. It can run on its own or alongside a traditional CRM. The company states that its users contact millions of people every month.

What VanillaSoft offers

• Queue-based lead engine — leads are placed in a queue so reps work them in a set order.
• Lead routing — rules that send new leads to the right rep quickly.
• Cadence automation — repeatable sequences of contact across several channels.
• Auto-dialer — built-in calling for outbound teams.
• Real-time lead management — tracking of each lead as it moves through the process.

Who it works with

Sales development and inside sales teams that want to respond to new leads faster and follow up more consistently. Thousands of users are said to work with it worldwide.

Key facts

• Product type: sales engagement software
• Works with: existing CRM systems or on its own
• Stated aims: quicker response to leads, steadier follow-up and more qualified opportunities