UXArmy

UXArmy offers an online user research platform for testing websites, mobile apps and prototypes with real participants. Product, design, research and marketing teams use it for both unmoderated tests and live video sessions. The service began in Singapore and runs studies in many languages across several regions.

What UXArmy offers

• Unmoderated usability testing — tests on live websites, mobile apps and Figma prototypes.
• Moderated research — live one-to-one interviews, focus groups and paired sessions under the DeepDive name.
• Information architecture methods — card sorting and tree testing for menus and navigation.
• Surveys and scoring — questionnaires, preference tests and Net Promoter Score studies.
• AI analysis — transcription in more than 25 languages, AI summaries, translation and sentiment analysis, plus heatmaps and highlight reels.
• Participant panel — recruitment with demographic targeting and screening inside the test.

Who it works with

The platform serves startups through to large enterprises. Named customers include MetLife, Lazada, Ipsos, Grab, BCG, MBC and Smart Communications.

Key facts

• Based in: Singapore
• Founded: 2012
• Early funding: seed support from Singapore's Media Development Authority
• Coverage: panels across Asia Pacific, Europe, the Middle East, Africa and the Americas