TripCreator

TripCreator is software for travel businesses that design, sell and operate trips, run from Reykjavík, Iceland. It pitches itself as an operating system for the trade, handling everything from the first enquiry through to the final invoice in one configurable platform. The company says customers in more than 60 countries have built over a million trips with it.

What TripCreator offers

• Itinerary planner — build, price and run trips, with proposals presented as branded documents.
• AI tools — itineraries started from a PDF, spreadsheet, brief or link, plus AI content writing, translation and messaging, with every field reviewed before it is created.
• Booking engine — online sales with integrated payments.
• CRM and sales pipeline — tracking of enquiries and quotes.
• Operations hub — supplier management, vouchers and run-of-show for groups and events.
• Analytics and integrations — dashboards and an app store of third-party connections.

Who it works with

The platform targets DMCs, tour operators and travel agencies, and also supports MICE planners, destination marketing organisations, group and luxury specialists, online agencies and B2B firms selling under their own brand. Customers named on its site include Tiernan Travel, Great British Trips, Arctic Adventures, Lost in Norway and Cashel Travel.

Key facts

• Based in: Reykjavík, Iceland
• Reach: customers in more than 60 countries
• Versions: V3 is current, with V2 still available