TargetX

TargetX is a customer relationship management system designed for colleges and universities, now offered through Liaison. It follows students from first enquiry through enrolment and on to graduation, and is based in the United States.

What TargetX offers

• Recruitment and admissions — mobile-first applications, a personalised student portal and custom communications from enquiry to enrolment.
• Marketing and communications — AI writing help and audience segmentation by demographics, academic interests and behaviour.
• Student engagement — text messaging, appointment booking and early-intervention support to keep students on track and improve retention.
• Insights and reporting — analytics across recruitment, admissions and engagement to track performance.
• Tiered support services — three levels of extra help covering training, configuration, upgrades and CRM administration.

Who it works with

TargetX is built for higher education institutions, particularly their admissions, enrolment and student success teams.

Key facts

• Based in: United States
• Provider: Liaison
• Focus: higher education only