TargetX CRM

TargetX CRM is customer relationship software designed for higher education. It follows a student from first contact through graduation, covering both recruitment and the work of keeping students on track. The product sits within the Liaison group's website.

What TargetX CRM offers

• Recruitment and admissions — mobile-friendly applications, a student portal and tailored communications.
• Marketing and communications — campaign tools with AI writing help and audience segmentation by demographics, interests and behaviour.
• Student engagement — text messaging, appointment scheduling and early intervention support.
• Insights and reporting — analytics across recruitment, admissions and engagement.
• Extra services — three tiers of extra help with training, configuration and upgrades.

Who it works with

Its customers are colleges and universities. The company says most of its staff previously worked in higher education.

Key facts

• Platform: Salesforce partner, listed on the Salesforce app marketplace
• Related tools: Schools App, UChat, Engage and Insights
• Focus: Higher education only