Squirrly

Squirrly is a software company registered in London, known mainly for its search optimisation plugin for WordPress websites. It is moving to the name AISQ, short for AI Squirrly, as its focus shifts to AI-driven marketing, while squirrly.co stays as the store. The company says it has more than 25,000 paying clients across over 90 countries.

What Squirrly offers

• GEO Plugin by Squirrly SEO — the renamed WordPress plugin, handling both classic search optimisation and visibility in AI answer engines. It covers site audits, keyword and question research, internal linking, custom schema, llms.txt files and tracking of visits referred by AI assistants.
• Indexing tools — URL submission through IndexNow and the Google Indexing API, and a 14-day guided course for new users. It is designed to work alongside Yoast, Rank Math or SEOPress.
• Next Level Marketing AI — a fully automated marketing service covering search, social media, email and ecommerce product feeds.
• Other products — Squirrly Social, ContentLook, WP Ghost and Email Hero.

Who it works with

The tools are aimed at small businesses and WordPress site owners who want help with search and online marketing.

Key facts

• Based in: London, United Kingdom
• Founded: 2012, by Florin Muresan and Calin Vingan
• New brand: AISQ
• Reach: clients in more than 90 countries