mobivity

Mobivity runs Connected Rewards, a loyalty marketing product that reaches shoppers inside mobile games instead of through broadcast or print media. The company argues that traditional channels now cost more and reach fewer people, while game audiences on phones remain large.

What mobivity offers

• Connected Rewards — reward offers placed in front of mobile game players to bring in new customers for a brand.
• Lapsed customer offers — rewards aimed at people who have stopped visiting, to draw them back.
• Sign-up incentive research — a benchmark report on what around 200 quick-service restaurant chains give away to get people into their loyalty schemes, broken down by brand size, category and offer type.

Who it works with

The material on the site is aimed at quick-service restaurant chains and other retail brands. Quotes from staff at Checkers & Rally's and Refuel Operating Company say the offers paid for customer acquisition, re-engaged lapsed customers and raised basket sizes.

Key facts

• Based in: United States
• Main product: Connected Rewards
• Research: loyalty sign-up benchmark covering 200 restaurant brands