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Advertising Company

Smaato, Inc.

Mobile advertising marketplace connecting advertisers and app publishers, now part of Verve as Brand+ Marketplace

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About Smaato, Inc.

Smaato, Inc. runs an advertising marketplace that links advertisers with app publishers around the world. Its marketplace is now presented under the Verve name as Brand+ Marketplace, formerly Smaato.

What Smaato, Inc. offers

  • Publisher monetisation: helps app and web publishers earn from advertising on mobile, connected TV and the web.
  • Direct demand: access to demand from more than 100 demand-side platforms plus agencies and brands.
  • Deal curation: publishers can curate inventory for chosen advertisers.
  • Data enrichment: adds behavioural and contextual signals to ad requests.
  • Ad formats: interstitial, video and native ads.

Customers and markets

The platform serves brands, agencies and publishers in over 150 countries. It states compliance with privacy rules including CCPA and GDPR.

Key facts

  • Founded: 2005, as a mobile-first company
  • Regions: North America, Asia-Pacific and Europe
  • Now part of: Verve

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-26. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2005 (21 years) evidence sent

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