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Advertising Company

Smaato, Inc.

Mobile advertising marketplace connecting advertisers and app publishers, now part of Verve as Brand+ Marketplace

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About Smaato, Inc.

Smaato, Inc. runs an advertising marketplace that links advertisers with app publishers around the world. Its marketplace is now presented under the Verve name as Brand+ Marketplace, formerly Smaato.

What Smaato, Inc. offers

  • Publisher monetisation — helps app and web publishers earn from advertising on mobile, connected TV and the web.
  • Direct demand — access to demand from more than 100 demand-side platforms plus agencies and brands.
  • Deal curation — publishers can curate inventory for chosen advertisers.
  • Data enrichment — adds behavioural and contextual signals to ad requests.
  • Ad formats — interstitial, video and native ads.

Who it works with

The platform serves brands, agencies and publishers in over 150 countries. It states compliance with privacy rules including CCPA and GDPR.

Key facts

  • Founded: 2005, as a mobile-first company
  • Regions: North America, Asia-Pacific and Europe
  • Now part of: Verve

Profile written by TrustList from the business's own published information, Oct 2026.

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What the business tells TrustList

Founded
2005 (21 years) evidence sent

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