Signal AI

Signal AI is a London company that makes AI-driven software for monitoring corporate reputation and business risk. Its legal name is Signal Media Ltd, the name it began with when David Benigson and Miguel Martinez set it up in 2013, and it sells mainly to communications, PR and risk teams in large organisations.

What Signal AI does

• Reputation Intelligence Platform: follows how a company is reported in the news and wider media.
• Risk Intelligence Platform: built for chief risk officers and enterprise risk managers, flagging early signs such as regulatory or geopolitical change.
• Ask AIQ: an AI agent, launched in 2025, that answers questions about the monitored data.
• AI assistant links: connects with general AI assistants, Microsoft Copilot among them.
• Managed services: dashboards, reports and newsletters prepared for clients.

Who it works with

Signal AI works with chief communications officers, corporate affairs leaders, PR teams and risk leaders, and reports more than 800 enterprise customers.

Key facts

• Based in: London, United Kingdom
• Founded: 2013
• Other offices: New York (2018), Hong Kong (2019) and Lisbon (2023)
• Coverage: over 5.5 million articles a day from 226 markets in more than 120 languages
• Acquisitions: Kelp (2022), Social 360 (2024) and Memo (2026)