Hypefactors

Hypefactors is a Danish software company whose platform handles media monitoring and risk and reputation intelligence for people who work in earned media. It aims to cover the whole PR workflow in one system, from watching coverage to reporting on what that coverage achieved.

What Hypefactors offers

• Media monitoring — tracks coverage of an organisation across the media.
• Coverage reports — produces reports on the coverage collected.
• Measurement — gauges the reach and effect of PR activity.
• Create and distribute — tools for writing PR content and sending it out.
• Dashboard — gathers monitoring and results in one view.

Who it works with

Hypefactors sells to commercial companies of all sizes, to public-sector bodies and NGOs, and to communications and PR agencies.

Key facts

• Based in: Denmark
• Infomedia Norway: Hypefactors now runs Infomedia Norway's operations under new ownership, keeping its team and client relationships