Pollfish

Pollfish runs a survey platform for market research. Surveys go to an audience it owns rather than to panels bought from third parties. Respondents come from the loyalty programmes of its parent company, Prodege, whose members also shop, play games and save for college.

What Pollfish offers

• Survey platform — tools for building and launching anything from a single concept test to a stream of trackers across many countries.
• Owned audience — first-party respondents screened so that answers come from real, engaged people rather than bots.
• Team management — single sign-on, shared access, organised folders and one-click survey copying.
• Research support — access to research specialists around the clock.
• Larger programmes — tailored help for organisations with heavier research needs.

Who it works with

Pollfish serves researchers and businesses of many sizes, including agencies handling trackers for many clients. The company says it supports dozens of Fortune 500 companies with market research.

Key facts

• Based in: United States
• Parent company: Prodege
• Customers: 13,673 businesses, as stated on its site
• Set-up: no licences or seats needed to start