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Playfinder

Online platform for finding and booking sports pitches and courts in the UK and Ireland, with tools for venues

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  • Founded 2014
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About Playfinder

Playfinder, previously called MyLocalPitch, runs a website and mobile app where people find and book recreational sports facilities in the UK and Ireland. Players search by sport, location, date and time and reserve a pitch or court online. The business is based in London.

What Playfinder offers

  • Marketplace listing — venues appear in front of players searching online.
  • Online booking management — cuts admin for venue staff.
  • Marketing — email and social campaigns aimed at filling unused slots.
  • Bookteq — a separate facility booking system for councils, schools and sports clubs, handling live bookings, payments and customer records.

Who it works with

Sports players on one side, and facility operators on the other. Named partners include Badminton England, Power League, Goals, Lifestyle Fitness, Bedford Borough Council, Waltham Forest and several academy trusts.

Key facts

  • Based in: London
  • Co-founders: Jamie Foale and Sandford Loudon
  • Coverage: facilities for 19 sports, with more than 4,000 facilities listed
  • Former name: MyLocalPitch

Profile written by TrustList from the business's own published information, Sep 2026.

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