Perion

Marketers who run campaigns on connected TV, street screens, in-store displays, social networks and search usually buy each through a different tool, with data, creative and measurement kept apart. Perion's answer is one platform for all of them. Perion One brings planning, activation, creative and reporting together for advertisers, and gives screen owners and publishers a stack for selling their inventory.

Perion One and the Outmax agent

On the buying side, Perion One offers predictive planning that forecasts performance before money is spent, activation across every channel from one place, creative that adjusts to performance as a campaign runs, and reporting on spend and results. Its optimisation is done by Outmax, an AI agent built into the platform that reads delivery signals continuously and shifts spend toward the goals an advertiser sets, including inside walled gardens such as YouTube, Meta and TikTok. Perion also says Outmax cuts wasted impressions, and with them the carbon cost of a campaign.

For media owners the same platform handles supply: it brings formats into one coordinated stack, chooses the highest-yield route before each auction, opens extra demand and gives owners visibility into the auction itself.

Built up through acquisitions

The company brought its technologies and brands together under Perion One after Tal Jacobson became chief executive in 2023. It bought Hivestack, a digital out-of-home specialist, and Greenbids, an AI bidding optimisation business, to widen its screen footprint and its optimisation tools. Its channels now run across CTV, digital out-of-home, audio, in-store retail media, YouTube, Meta, websites, search engines and TikTok.

In November 2026 the Indian mobile advertising group Affle agreed to buy Perion for US$11.70 a share in cash; Perion is to keep its brand and leave both stock exchanges once the deal closes, expected in early 2027.

Key facts

Headquarters: Tel Aviv, Israel, with an office in New York Chief executive: Tal Jacobson (since 2023) Scale: more than 620 employees, 11 offices, 40+ markets (company figures) Products: Perion One, Outmax Listing: Nasdaq and Tel Aviv Stock Exchange, ticker PERI Pending: acquisition by Affle 3i, announced 1 November 2026