Obsero

Obsero is a London company that measures how brands appear in the answers of AI assistants and search features, including ChatGPT, Gemini, Perplexity and Google's AI Overviews, and advises them on how to appear more often and more accurately. It combines a software platform with a senior consulting team, on the view that a dashboard alone does not tell a marketing team what to change. In October 2026 it announced a seed round of 1.2 million US dollars led by SFC Capital, in which several of its customers also invested.

What it does

The platform tracks four measures the company calls visibility, prominence, sentiment and citations. Its modules cover brand visibility in AI answers, sentiment analysis of how AI frames a brand, prompt analytics showing the exact wording AI uses, citation analysis of which sources the engines trust, analytics for AI agents, and a content optimiser that turns the findings into changes to a brand's content. It also offers an MCP connection. Obsero says it tracked and analysed more than 10 million AI answers in its first year, and it plans specialist AI agents trained on the playbook built from its client work.

Who it serves

Obsero works with brands and with agencies. It names Zopa, Pepperstone and Zoopla as clients and IDHL and Silverbean as agency partners, and offers a free trial of the platform alongside consulting work.

Key facts

• Headquarters: London, United Kingdom
• Founders: Mike Logue (chief executive), formerly head of global performance marketing at IG Group and vice president of growth at tastytrade, and Andy Francos (chief product officer), formerly founding head of organic at Cazoo
• Funding: 1.2 million dollars seed, announced 13 October 2026, led by SFC Capital
• Category: AI search visibility, often called generative engine optimisation