People.ai

People.ai is a software company for revenue teams. Its platform captures contacts and customer activity automatically so sales, marketing and customer success staff avoid manual data entry. Its website now presents the product under the name Backstory.

What People.ai offers

• Automatic activity capture — records contacts and customer interactions without manual input.
• CRM updating — keeps the customer record up to date from captured data.
• Deal and pipeline insight — flags deals that look genuine or look at risk, and suggests next steps.
• Forecasting support — analyses meeting transcripts, emails and CRM data to improve forecast accuracy.
• Account views — shows who matters in each account.

Who it works with

Sales teams, revenue operations, marketing and customer success groups.

Key facts

• Based in: San Francisco
• Recognition: named a Gartner Cool Vendor
• Current brand: Backstory