Paradym

Paradym produces marketing material for property listings automatically, aimed at real estate agents and brokerages. It is now sold by Constellation1 as its digital marketing suite, and the website carries a Constellation1 Inc. copyright. The business traces its roots to the 1990s, when it marketed homes through CD-ROMs, kiosks in shopping centres and early digital photos, and it used the VisualTour name until 2015.

Services

• Automated listing campaigns: once a listing appears on the MLS, a property website, listing video, social posts and flyers are generated, then updated as the price, photos or status change and stopped when the home sells.
• VisualTours: customisable virtual tours of listings, built in its Media Studio.
• Social posting: posts queued up for LinkedIn, Instagram, Facebook, YouTube and X.
• Lead capture: property pages and posts pass enquiries to the right agent or office, backed by live chat and prompts offering a home valuation.
• Brokerage controls: head-office templates, logos and sign-off, with dashboards showing what agents in each office are doing.
• Training and support: a dedicated support team and an online academy of guides and videos.

Customers and markets

Paradym serves individual Realtors and brokerages that want listing marketing kept current without manual work.

Key facts

• Owner: Constellation1 Inc.
• Former name: VisualTour, until 2015