Mural

Mural is a visual collaboration product that gives teams one endless online canvas for generating ideas, planning work and agreeing next steps. The business trades as Mural under the company name Tactivos, Inc., and owns LUMA Institute, which developed the LUMA System method for working through problems. It is based in the United States.

What Mural offers

• Shared canvas — workspaces edited by several people at once, with read-only access for guests.
• Templates — ready-made layouts written by practitioners for workshops, planning sessions and analysis.
• Mural AI — assistance with producing ideas, sorting input and moving a group towards a decision.
• Integrations — links to the other business tools a team already uses.
• LUMA System — a structured problem-solving method taught alongside the software.

Who it works with

The product is pitched at research and development, sales, marketing and consulting teams, as well as large enterprises. Sales teams use it for account plans and stakeholder maps, while consultants use it to run client workshops. Its site displays the logos of Microsoft, IBM, Delta Air Lines and Kroger, and Mural says more than half of the Fortune 100 use it.

Key facts

• Based in: United States
• Company: Tactivos, Inc., trading as Mural
• Subsidiary: LUMA Institute