KickFire

KickFire identifies the organisations behind anonymous website traffic, so sales and marketing teams can find interested buyers who never complete a contact form. The firm points out that only a small share of visitors ever fill one in. It is now part of Foundry and operates from the United States.

What KickFire offers

• Visitor identification — names the companies visiting a site and flags those actively researching the product.
• Segmentation and prioritisation — ranks the most engaged visitors so teams know whom to approach first.
• Content insight — shows which material holds each audience's attention.
• Data enrichment and integration — feeds its data into existing sales and marketing platforms and normalises records across them.
• API access — developers can pull the data through an API.

Who it works with

Business-to-business sales and marketing teams that want to spot in-market accounts early and build pipeline from website visits.

Key facts

• Based in: United States
• Ownership: part of Foundry