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IT Product Company

Guuru

Platform turning verified customer expertise into product page content that shows up in AI search

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  • Founded 2016
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About Guuru

Guuru (styled GUURU) helps online retailers get their products cited in AI-generated search answers. It collects knowledge from verified customers and publishes it as community-written content on product pages across a whole catalogue. The same community can also chat live with shoppers who need personal advice before buying. The business is listed in Switzerland.

What Guuru does

  • Community content: answers from real customers turned into indexed, crawlable product page content that search engines and AI tools can read.
  • AI search visibility: aims to get a brand quoted more often in AI Overviews, AI Mode and comparable answer engines.
  • Community conversations: live peer-to-peer chats between shoppers and experienced customers during the buying journey.
  • Full-catalogue coverage: content for every product line, not only headline items.

Who it works with

Ecommerce brands and retailers. A case study describes POLO becoming a stronger source for AI product queries after publishing community answers on its product pages.

Key facts

  • Based in: Switzerland
  • Reported results: the company cites 5× more AI citations and a 38× return on investment for customers

Profile written by TrustList from the business's own published information, Sep 2026.

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