Graymatter Limited

Graymatter Limited is a business-to-business agency that now trades as Graymatter Reply. It designs and builds operating models for marketing, sales and service. The firm has long focused on reaching decision-makers, with particular knowledge of the automotive, technology and manufacturing sectors.

What Graymatter Limited offers

• Experience design — research, design and build of apps, portals and customer journeys.
• Marketing production — content and campaign work across brand, social, CRM, web and paid channels, with automation of versioning, localisation and compliance checks.
• Workflow redesign — finds where service, field operations or content production break down and rebuilds them as a system the client owns.
• Marketing strategy and data — strategy, creative work, technology and data brought together in one campaign approach.

Who it works with

Its B2B clients come from several sectors, including automotive. The agency says each client's team keeps every decision.

Key facts

• Platform: an AI production platform called The Orchestrator
• Sector focus: automotive, IT and software, manufacturing