Geolytics

Geolytics supplies demographic data drawn from the US Census, together with geocoding and mapping software. Social researchers and business marketers use its datasets to compare neighbourhoods and track change over decades, and it has been providing this kind of data since 1996.

What Geolytics offers

• Neighborhood Change Database 2020 — census tract data for every decade from 1970 to 2020, also recast onto 2020 tract boundaries so decades can be compared on the same map.
• American Community Survey data — ACS releases, including earlier years normalised to 2020 boundaries, covering income, employment, education and housing value.
• Estimates and projections — current-year estimates plus 5, 10 and 15-year projections at national, state, county, zip code, tract and block group level.
• 2020 Census files — Redistricting Data and the Demographic and Housing Characteristics file, with full counts down to block level.
• Zip+4 centroids — latitude and longitude for each zip+4 area, linked to 2020 block and block group codes.
• GeoLytics Data & Maps — a desktop tool for exploring, visualising and analysing the data.

Who it works with

Social scientists, market researchers and business marketing teams that need US demographic data.

Key facts

• Operating since: 1996
• Coverage: United States census geography
• Depth: about 1,000 variables per decade in the Neighborhood Change Database