Geolytics

Census demographics for researchers and marketers

Since 1996, GeoLytics has sold demographic data drawn from US census sources, with geocoding and mapping tools alongside it, to social researchers and for business marketing teams who need to understand the American population. The company describes its data as current, convenient and comprehensive.

Decades of tract data in one set of boundaries

The Neighborhood Change Database 2020 holds census tract data for 1970, 1980, 1990, 2000, 2010 and 2020. Each decade is available in its own year's boundaries and also normalized to the 2020 tract boundaries, which means changes in US demographics across fifty years can be compared on a single geography. There are about 1,000 variables for every decade.

American Community Survey in 2020 boundaries

The American Community Survey is the largest demographic data set, covering income, employment, educational attainment and housing value. GeoLytics offers the 2009 and 2019 releases in 2020 boundaries so that data from a decade ago can be set beside current figures.

Estimates and projections

Estimates and projections are built on the 2020 Census and earlier survey files. They give current-year estimates and projections five, ten and fifteen years ahead, available at the level of the nation, state, county, zip code, tract and block group. The 2020 Census data includes the redistricting data and the Demographic and Housing Characteristics release, with full population and housing counts down to the block level.

Geocoding and a built-in map viewer

A geocoding product places the center of each of more than 35 million zip+4 areas with latitude and longitude, assigns the 2020 block and block group code, and appends data for the block group in which that area lies. Address matching uses the latest TIGER/Line shapefiles, and addresses can be mapped in a built-in viewer, so customers or clients can be seen on a map and areas of concentration spotted.

Reports and the Data & Maps desktop platform

GeoLytics Data & Maps is the company's desktop platform for exploring, visualizing and analyzing the data. Example reports include median income by region and county, home owners and renters by units in structure, and a site report with three radius rings drawn on the map, set beside charts and maps that make differences between places clear.