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FatTail

Order management software for publishers selling advertising directly, from proposal to invoice

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  • Founded 2001
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About FatTail

FatTail makes AdBook+, an advertising order management system for publishers and media owners who sell ads directly. The US company's software keeps sales, operations and finance teams working from one record of each deal, from the first brief through to billing.

What FatTail offers

  • Proposal building — real-time pricing and targeting data brought into proposals, with AI to speed up media planning.
  • Order management and trafficking — every deal run through one connected workflow.
  • Billing — invoicing handled in the same system as the sale.
  • Configurable rules — approval paths, business rules and order logic set to match how each team works.
  • Integrations — mirrors the data structure and screens of Google Ad Manager, FreeWheel and Salesforce to ease adoption.

Who it works with

AdBook+ is aimed at publishers and media businesses selling across digital, video, events, podcasts and out-of-home advertising. American City Business Journals is among the publishers it names.

Key facts

  • Based in: United States
  • Product: AdBook+
  • Integrations: Google Ad Manager, FreeWheel, Salesforce

Profile written by TrustList from the business's own published information, Sep 2026.

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