ECAL

ECAL gives organisations a way to place their dates, such as fixtures, shows and launches, inside the personal calendars people already check every day. Once a fan or customer subscribes, the entries stay current, changing automatically if a time or detail moves. Each entry can also carry a call to action.

What ECAL offers

• Calendar sync — one subscription delivers events to any common calendar app on phone, desktop or tablet.
• Dynamic events — dates and details refresh by themselves when plans change.
• Actionable events — links inside each entry, for example to buy tickets or tune in.
• Sync buttons and displays — custom buttons and event displays for websites, apps, social media and email.
• Integrations — connections to an organisation's existing systems.

Who it works with

ECAL is used in sport, ticketing, media and community groups, and for secure private events; the company says over 400 brands rely on it.

Key facts

• Based in: Australia
• Brands: More than 400