district m

district m is a programmatic advertising technology company that runs its own buying platforms and an ad exchange. Its stated goal is to make costs and fees visible to advertisers, so more of their spend reaches actual media.

What district m offers

• Go and Go+ — two software-as-a-service platforms that give advertisers access to demand-side platforms on a set fee.
• DMX exchange — an exchange that links demand-side platforms to supply built from direct relationships with publishers.
• End-to-end ecosystem — owning both buy and sell sides gives the company control over fees along the chain.

Who it works with

Advertisers and publishers taking part in programmatic advertising.

Key facts

• Based in: Montreal, with offices in Toronto, New York and LA
• Team: more than one hundred staff
• Investors: Fonds de solidarité FTQ and Investissement Québec
• Origins: started in a kitchen and grew over about five years