Digital East GmbH

Digital East GmbH runs a programmatic advertising platform for buying ad space across digital media. Its current site centres on DESSY, an AI assistant that supports media planning, audience analysis and optimisation. Advertisers can run campaigns themselves or have the company's team manage them.

What Digital East GmbH offers

• Real-time bidding — an algorithm that bids on thousands of ad opportunities every second.
• Global inventory — access to sites and apps in over 200 countries, connected to the major ad exchanges.
• Reporting — standard and advanced metrics presented in a readable form.
• Managed campaigns — an expert team runs campaigns from the platform.
• Engagement prediction — AI estimates of user interaction, purchase intent and creative attention.

Who it works with

Advertisers and agencies that want to reach audiences across screens, including in countries often missing from media plans.

Key facts

• AI assistant: DESSY
• Reach: more than 200 countries