Digimarc

Digimarc, headquartered in Beaverton, Oregon, builds tools that authenticate and protect physical products and digital content. Its core method is the digital watermark: a signal hidden in packaging, images, audio, video or on-screen content that machines can read, which it pairs with fingerprinting, cryptography and AI. The company pitches this as a trust layer for spotting fakes, tampering and leaks.

What Digimarc offers

• Anti-counterfeiting — marks goods and their packaging so real items can be verified; its case studies cover tobacco and medicines.
• Retail fraud prevention — gift cards with built-in protection and detection of swapped products at the till, aimed at cutting shrink.
• Leak detection — covert signals in media and screens that reveal where copied or leaked material came from.
• Provenance — support for C2PA content credentials recording authorship and ownership of digital content.
• Product digitization — linking items to cloud records through watermarks, serialised QR codes, RFID or NFC, including connected packaging and recycling uses.

Who it works with

Digimarc says governments, central banks and global companies use its technology, across retail, healthcare, media, automotive, apparel, beauty, technology, telecoms, industrial and consumer goods. Brands on its site include Netto, Ralph Lauren, AstraZeneca, L'Oréal and Procter & Gamble, and one case study covers Schnucks, a US grocer that cut gift-card fraud.

Key facts

• Based in: Beaverton, Oregon, United States
• Standards: C2PA provenance and authenticity