Data Perceptions

Data Perceptions is a UK software firm behind Prophecy, a Windows application for demand forecasting. Several people can work in it at once, building forecasts that roll up through levels of product and customer. It is meant to be usable without data science training.

What Data Perceptions offers

• Hierarchical forecasting — shared, multi-level volume forecasts by product and customer.
• Value forecasting — turns volume forecasts into gross and net sales value and margin.
• Error spotting — multi-dimensional reports, graphics and automatic risk checks that catch forecast problems early.
• Accuracy analysis — reviews accuracy, volume, revenue and profitability at any level of detail.
• Custom modelling — adapts to each business, including revenue and profitability models across product and customer hierarchies.

Who it works with

Business planning teams that need joint forecasts without specialist statistical skills.

Key facts

• Based in: United Kingdom
• Product: Prophecy, for Windows