Upscale Technologies

Upscale Technologies, which trades as Upscale AI, runs an AI advertising platform for performance campaigns on streaming TV. The United States company produces TV-quality video ads from a brand's existing social and digital material, places them programmatically and measures the results. Creative, media buying and measurement sit in one system.

What Upscale Technologies offers

• AI creative — generates on-brand video ads from existing assets, with versions tailored to each audience and goal.
• Media delivery — serves ads on streaming TV, connected TV and other programmatic video channels, with machine-learning bidding running constantly.
• Performance targeting — optimises for outcomes such as views, sign-ups and purchases, using the advertiser's first-party data.
• Measurement — built-in attribution and incrementality testing that track the whole conversion path and feed learning back into new creative.

Who it works with

Brands running performance-led campaigns on streaming and connected television.

Key facts

• Based in: United States
• Trading name: Upscale AI