Braze

Braze sells a customer engagement platform that lets brands plan, target and send marketing messages from one system. The US company pairs cross-channel messaging and journey orchestration with an AI layer, BrazeAI, and says the platform scales with companies of all sizes.

What Braze offers

• Cross-channel messaging — consistent campaigns across email, SMS and mobile channels, run from one place.
• Journey orchestration — sequences of messages that respond to what each customer does.
• BrazeAI — AI-driven decisioning and optimisation to help marketers build and test campaigns faster.
• Real-time data — brings customer data together and puts it to use without waiting on technical teams.
• Segment Builder — a tool for defining and understanding target audiences.

Who it works with

Consumer brands across sectors; published case studies include Pizza Hut and BEES, part of Anheuser Busch-InBev, which use it for customer communication across channels.

Key facts

• Based in: United States
• AI feature: BrazeAI
• Customer size: companies of all sizes