Blue State Digital

Blue State Digital, which now trades simply as Blue State, is an agency that helps causes and institutions raise money and win public support. It pairs audience research with creative and technical work, serving charities, universities, political campaigns and similar mission-led organisations.

What Blue State Digital does

• Fundraising programmes: planning and running digital donor campaigns across email, SMS, paid media and the web.
• Audience research and campaign strategy: studying supporters and shaping campaigns that move them to act.
• Creative and brand work: concepts, naming and visual identities, including creator and influencer marketing.
• Data and marketing technology: analytics, data management, journey automation and conversion rate optimisation.
• Earned media and PR: press and public relations support alongside paid channels.
• Websites and digital products: design and build of campaign platforms and sites.

Who it serves

Cited work covers donor acquisition for the UK arm of UNHCR, integrated digital fundraising for Doctors Without Borders, a named and branded capital campaign for Caltech, and brand and technology strategy for Elizabeth Warren's presidential run.

Key facts

• Trading name: Blue State
• Sectors: non-profits, higher education, political campaigns