Beezer.com

Building a mobile app without code

Beezer.com is a platform for creating and sharing mobile apps without writing code. Marketing managers, event organisers, business owners and others supply their material, and the platform assembles it into their own mobile app. The company says the process costs a fraction of the usual price of a custom build, so organisations that could not afford to commission an app can still have one.

Sharing by link rather than through an app store

The founders argue that a handful of large companies hold a monopoly over distributing apps, and that the app-store model does not suit many organisations well. Beezer.com therefore lets customers share their app directly with their audience by sending a link, without listing it in a store. Shares can go by SMS, email, a website widget or social media. The company says that apps submitted to a store often see little or no use, and that its model is designed to avoid that.

One app for several phone systems

A single app works across phone systems, so an iPhone user can pass the app to friends on Android. The company says this multiplies the viral spread of each app.

Reports on reach and engagement

Its analytics show how far each app reaches and how people engage with it. The company describes Beezer.com as a single place to create, publish, share and manage a mobile app.