Apteco

Apteco produces marketing analytics and campaign software that works alongside the CRM and data sources an organisation already has. It lets marketing teams query data directly, build audience selections and run personalised campaigns without moving to a new CRM. Charities and nonprofits are a core market, a sector it has served for more than 35 years.

What Apteco offers

• Segmentation and analysis — interactive visual exploration of large data volumes and precise selection rules.
• Audience selections — building, refining and sharing target lists.
• Campaign activation — automated, multi-channel customer journeys and campaigns.
• Models and dashboards — ready-made models, templates and dashboards, plus advanced modelling.
• Customer Data Platform — a persistent cloud store that unifies data from separate systems.
• Orin — an AI assistant for surfacing insights from the data.

Who it works with

Apteco targets marketers and fundraisers at charities and nonprofits, and also businesses ranging from small firms to international enterprises, with packages assembled from bundles, features and user numbers.

Key facts

• Sector experience: More than 35 years with charities and nonprofits
• Deployment: Works with existing CRM, or through the Apteco Cloud CDP