Apteco FastStats

Apteco FastStats is the analysis part of the Apteco marketing software suite. It lets marketers explore large volumes of customer data, test segments and decide who to target in campaigns.

What Apteco FastStats offers

• Customer data mining — quick exploration of transactional, multi-channel records.
• Segmentation — tuning of audience groups through analytics.
• Targeting — selecting the right audience for relevant campaigns.
• Predictive models — marketing teams can see and act on predictions, such as which supporters are likely to lapse.

Who it works with

Marketing teams at consumer brands, retailers and sports and charity bodies. The company quotes customers including the bakery chain Greggs.

Key facts

• Part of: the wider Apteco marketing platform