Apteco marketing software: let’s make it personal

All your multi-channel marketing insights from all your data sources, actionable in one easy-to-use platform. Apteco's powerful customer analytics and audience targeting software helps you convert data into actionable insights.

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Thank you to all our partners and customers for your continued support and loyalty throughout 2022 View our Christmas opening hours

Our technology is trusted by brands around the world

"The impact of Apteco software for Greggs is the complete transparency around the customer journey. The new solution tracks the value of the Greggs customer and how this evolves over time."

*ANALYSE - Apteco FastStats is the first part of your journey to a true understanding of your customers and prospects. Quickly mine your customer data and use analytics to fine-tune your segments.

Apteco`s mission is to help you quickly convert large volumes of transactional, multi-channel customer data into actionable insights. Our powerful algorithms empower you to deliver customer-centric, relevant and targeted marketing campaigns.

"Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models."

"Apteco software helped us to achieve our goal of having a targeted dialogue with our customers, which is based on efficient communications, automation and personalisation."

"Predicting fan retention with Apteco software was incredibly useful. We knew exactly which fans were at low risk of lapsing meaning vital marketing activities were not used needlessly."

"For the first time, we can be confident that we truly have a supporter-focused view ensuring the right product, channel, timing, content, and action is correct for every supporter."

"Utilising Apteco software allowed us to understand behaviour and identify trends, adopting an agile approach to testing, offers and onward strategy. "

"Apteco software has provided invaluable knowledge and insight that has driven growth and shaped the way Nisbets engage with their customers."

"This journey has proven to WWF how they can use data and software to improve the supporter experience, which paves the way for charity-wide, supporter-centric automated journeys."

Boost results with powerful marketing data analysis software

Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.

Watch our video and discover how to supercharge your campaigns in less than three minutes.

Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.

Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools Connect with people and share insights

Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations

Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments

Use your insights to create simple campaigns and monitor results Upload data and automate campaigns using your existing martech stack and ESPs or our campaign management tools

DISCOVER THE ORBIT PLATFORM

More marketing power when you need it

Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.

In-depth data analysis of first-party data Explore millions of data records in seconds, to help you understand patterns using interactive visualisations, customer profiling analysis and predictive modelling, plus tools for data aggregation and basket analysis Use your favourite analytical techniques to make smarter targeting decisions, and take advantage of built-in machine learning to increase cross and upsell opportunities

Powerful, multi-step campaign automation Build and automate multi-channel, multi-stage, event-driven campaigns Our approach allows you to integrate and gather communication history and responses from all your key marketing channels and data sources, both online and offline Engage with prospects and customers in near real time and use integrated AI to continually test, monitor, and optimise your messaging and offers

State-of-the-art technology that puts your customers first

The Apteco Marketing Suite™ enables you to ensure that every piece of marketing is relevant, targeted, and personal.

Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view Analyse even the largest data sets to gain insight and improve campaign effectiveness

Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels

Seamlessly share critical data with internal stakeholders, giving them the information that’s most important to them in a user-friendly format

Flexible packages to suit your needs

Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.