APSIS

APSIS is a Nordic marketing technology company that sells Apsis One, a platform for email marketing and marketing automation. It was founded in Sweden in 2001 and is now part of the efficy Group. Its customers run from small businesses to large organisations.

What APSIS offers

• Email marketing — campaign sending with dedicated IP management and a delivery team that watches sender reputation.
• Marketing automation — automated, segmented campaigns driven by customer data.
• SMS and events — text messaging and event management from the same interface.
• Forms, surveys and tracking — data capture, website tracking and dashboards.
• AI Assistant — help with writing content, improving subject lines and running split tests.
• Integrations — connectors for CRM systems such as efficy CRM, Lime and Microsoft Dynamics, an open API, and links to thousands of apps through Zapier.

Who it works with

The platform serves businesses across the Nordics and Europe, including financial services, membership, insurance and non-profit organisations.

Key facts

• Founded: 2001, in Sweden
• Parent: efficy Group
• Data handling: GDPR-compliant and ISO-certified, with data stored and processed inside the EU
• Customers: more than 3,600 businesses, according to its own site