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Ahrefs

Singapore-based SEO and marketing software with its own web crawler, for tracking search and AI visibility

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  • Founded 2010
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About Ahrefs

Ahrefs builds search and marketing software around an index of the web that it crawls itself. The company is headquartered in Singapore, describes itself as bootstrapped, and now presents its product as an AI marketing platform covering search, AI answers, content and social media. It also runs Yep, a search engine that supports its crawling work.

What Ahrefs offers

  • Site Explorer — backlink and traffic analysis for any domain.
  • Keywords Explorer and Content Explorer — keyword research and content discovery, with AI helpers for writing and grading content.
  • Brand Radar and Rank Tracker — tracking of brand mentions, citations and sentiment in AI chatbots, and of search positions.
  • Site Audit, Web Analytics and Bot Analytics — technical SEO checks and visitor tracking.
  • Local and social tools — GBP Monitor for Google Business Profiles and a Social Media Manager for scheduling posts.
  • Reporting and Letaido — dashboards and a Report Builder, plus Letaido, an agent platform that builds reports and automates marketing workflows.

Who it works with

Ahrefs is used by marketers and SEO specialists, and says marketers at 44% of Fortune 500 companies rely on it.

Key facts

  • Based in: Singapore
  • Team: 148 people across 27 locations
  • Funding: bootstrapped
  • Index: 3 trillion external backlinks and 170 trillion pages, as stated by the company

Profile written by TrustList from the business's own published information, Sep 2026.

What the business tells TrustList

Number of staff
148 people evidence sent

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