Adikteev

Adikteev runs a demand-side platform built specifically for mobile app retention rather than acquiring new users. It analyses an app's existing audience, predicts which users are likely to churn, and adjusts ad bidding using churn scores to guide spend toward keeping people engaged.

What Adikteev does

• Churn-based bidding: predicts churn risk and shifts ad spend to prioritise at-risk or high-value users.
• Retargeting campaigns: reaches new installers, existing active users and paying users to bring them back into an app.
• Video and playable creatives: produced by an in-house creative team, with further creative work through partners including Craftsman+ and Playable Factory.
• Compliance support: campaigns follow GDPR and COPPA requirements, and in-house lawyers can check campaign paperwork.

Who it serves

The company serves mobile app publishers seeking retention rather than user acquisition, and names the mobile game publisher King as a retargeting partner.

Key facts

• Based in: France
• Other fact: States thirteen years of experience in retargeting