MissionOG

MissionOG is an investment firm run by former operators. It partners with fast-growing business-to-business companies that are helping to digitise the economy. Its themes are fintech, data and software, where the team has deep hands-on knowledge. It offers follow-on capital when a company needs it.

What MissionOG offers

• Growth investment — funding for high-growth B2B technology firms, with more available later.
• Operating guidance — advice and introductions from people who have run companies.
• Thematic focus — investing in segments the team knows well.

Who it works with

Companies that meet its criteria: a technology product or service with recurring revenue for business customers, a repeatable process that shows clear customer value, a team with real market knowledge, and results driven by customers rather than repeated financing. It led a Series A round in Roots Automation.

Key facts

• Themes: Fintech, data and software
• Customer type: Business-to-business technology