Maveron

Maveron is a venture capital firm that concentrates on consumer businesses. It was set up in 1998 by Dan Levitan and Howard Schultz, who had taken Starbucks public. The firm partners with founders at an early stage, mainly Seed and Series A.

What Maveron offers

• Early-stage investment — backs consumer brands and companies where everyday behaviour is shifting, often before the change is obvious.
• Hands-on support — offers what it calls a team tackle, with operations, strategy, technology and branding expertise.
• Sector focus on old industries — looks at how technology and consumer thinking are disrupting real estate, health care, finance, education, food and energy.

Who it works with

Maveron works with entrepreneurs building consumer brands. Portfolio companies named on its site include Allbirds, Lovevery and Nécessaire. Its own investors include children's hospitals, foundations, universities and philanthropic families.

Key facts

• Founded: 1998
• Founders: Dan Levitan and Howard Schultz
• Certification: B Corp, announced in June 2021
• Stage: Seed and Series A