International Data Group

International Data Group operates under the name Foundry, a technology media and marketing business that says it has been active in the technology field since 1964. It helps technology marketers and agencies reach buyers through media, research and events.

What International Data Group offers

• Media and advertising — its global media brands offer advertising, content and demand generation.
• Intent data — foundry Intent gathers buying signals from digital and non-digital sources, down to named contacts.
• Marketing software — an account-based marketing platform, a data-as-a-service product and an email platform for B2B.
• Research — surveys of global technology decision makers about how they buy.
• Events — gatherings for technology buyers and suppliers, with more than 800 held every year.

Who it works with

Its customers are technology companies, marketers and agencies that want to understand and reach IT professionals and decision makers worldwide.

Key facts

• Trading name: Foundry
• Active since: 1964