Illuminate Ventures

About Illuminate Ventures

· We recognize that great investment opportunities come in a variety of packages – sometimes looking a bit different from the norm

· Our unique approach broadens our deal flow to gain access to all the best teams and their innovative companies – not just a subset

We are Doers – Not Watchers

· We’ve been there ourselves as founders, so we love supporting talented teams as they build great companies

· You won’t hear a lot of hot air from us – we’ll jump in if we can help or find someone who can

Our Results Speak for Themselves

· More than half of our new investments have been referred to us directly from our prior portfolio founders and advisors

· Across more than 10 years of early stage investing we’ve gained multiple M&As and IPOs – with not a single washout

“Cindy and the team at Illuminate have been incredible believers in the Contentstack journey from the very beginning As some of our best advocates, they not only provide valuable mentorship, but are always willing to go the extra mile to make meaningful connections that help fuel our growth ” “Every great relationship starts with trust After working with Illuminate from seed funding to acquisition of Sense, I knew I wanted to work with Illuminate again if the opportunity arose I couldn’t be happier to have Illuminate as an investor in Continual IQ and would recommend Illuminate to any enterprise SaaS founder ” “We are very grateful to have Illuminate as our first institutional investor Cindy and Jennifer have provided consistently practical and helpful advice, and have opened up to us their considerable networks of advisors, other investors and potential customers ” “The most significant value of working with Illuminate has been the hard questions they ask and the practical advice they provide Their deep expertise and rolodex in enterprise software has given us an unfair advantage to increase our odds of success ” The Illuminate team and their advisors added the depth and experience of enterprise SaaS veterans combined with passion and energy of early stage entrepreneurs Sometimes you need the expert whose been there before and other times you want someone to roll up their sleeves alongside you Illuminate is there for both ” “You know your partner when things get tough and tough they get Illuminate was with us through the best and the worst I can’t imagine a better partner for the rainy days ” “The Illuminate team has been a tremendous partner in accelerating Bid Ops’ growth, rolling up their sleeves to make key customer intros and spotlighting our throughout the SaaS industry They have been amazing when it comes to strategy discussions It makes a big difference that they have such robust startup operating experience ” “The refreshing thing about Illuminate is their singular focus on Enterprise Software With most VCs, Enterprise is part of their portfolio, but with Illuminate, it is 100% of their focus and that shows in their expertise, connections and depth of knowledge ” “Illuminate has delivered exactly what we were seeking Cindy’s experience as founder of a SaaS company and seasoned investor in the enterprise software space is invaluable in shaping our success ” “Illuminate has offered value that goes well beyond typical Board participation – teeing up a host of C-level contacts to accelerate both the time frame and the likelihood of our market leadership ” “Illuminate Ventures went above and beyond in every way Their impact was tremendous for the company on a large scale and for me personally as a first time entrepreneur ” “Illuminate Ventures has been a great advocate – always offering practical advice They have helped us to accelerate our business and to better understand how to scale the company overall ” “It was great to have Illuminate Ventures as an investor We quickly recognized the value that Cindy and her firm could bring, allowing Illuminate access to our much sought-after initial funding ” “The Illuminate Ventures team is extremely hard-working and helpful They have opened up doors to an incredible list of people who we would have never had access to without them ” “Illuminate Ventures has been with us since the very beginning and has provided incredible support We continue to benefit tremendously from their mentorship, enthusiasm, confidence, and connections ” “Cindy has been a great mentor and a trusted friend for more than a decade She has shared great advice drawn from her experiences as an executive, entrepreneur, CEO and venture investor ”

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