CircleUp

By partnering with you through equity investment and business loans, we’ll rapidly accelerate your brand’s growth

Access Data & Insights

Illuminate new value across all stages of investing: from sourcing, evaluation and diligence to ongoing decision making

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

“CircleUp has evolved with us, scaling up our borrowing base as our sales and operations grew. Fast and effective, CircleUp ensured we had the funding we need so we could focus on growth.”

“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

Helio makes sure the very best opportunities see the light of day.

Algorithmically identifying, classifying, and evaluating over two million early-stage consumer brands, Helio began as our own centralized, data-driven decision making asset Now, our intelligence is your intelligence

Portfolio Company Spotlight: Kitu Life

Funding the super growth of Super Coffee

Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

How IQbar is capitalizing on category dynamics, and why brain health is the trend we should all be betting on

What's happening in our Inner Circle

Entrepreneur Spotlight: Denise Woodward

Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all

See what the world is saying about CircleUp, and the community of entrepreneurs we’re empowering

See Helio In Action

• Main Street Cake Company Personal Care & Beauty Brands
• San Diego Hat Co Apparel & Footwear Brands Sports & Outdoors Brands