Khoo Consulting LLC

Khoo Consulting LLC is a marketing and outreach consultancy in Minnesota, founded by Poh Lin Khoo. It helps organisations grow their reach among diverse communities, with work described as culturally aware, community-focused and driven by data.

It splits audiences into groups by the circumstances that matter most to each, then shapes messages that speak to those groups. Its outreach is designed to include people of different races, ethnicities and income levels.

What Khoo Consulting LLC offers

• Audience segmentation — grouping customers so messages feel personally relevant.
• Marketing plans — plans for organisations, including one for a county parks department that won a national award in 2022.
• Outreach and public engagement — processes for reaching varied communities.
• Small business marketing advice — the firm is an advisor in Hennepin County's Elevate Hennepin programme.

Who it works with

Small businesses, county and public organisations, and groups that want to reach immigrant and minority customers.

Key facts

• Based in: Minnesota, United States
• Certifications: federal and state certified small, woman and minority owned business, and disadvantaged business enterprise
• Recognition: 2023 Immigrant Entrepreneurs Summit Minnesota Immigrant Business Business Award