Pega CRM

Pega CRM is Pegasystems' approach to customer relationship management. Its products are meant to help organisations build long-lasting relationships with customers.

The core is Pega's Customer Process Manager, which is built on the company's business process management capabilities.

What Pega CRM offers

• Customer Process Manager: manages customer processes upon Pega's BPM engine.
• Industry models: ready-made models, processes and interfaces for specific sectors.
• Channel orchestration: customers can be served consistently across channels.
• Low-code platform: part of Pega's wider AI decisioning and workflow automation platform.

Who it works with

The sources name three sectors. Financial services, healthcare and insurance organisations. The product line is also offered with industry-specific models, processes and interfaces.

Key facts

• Vendor: Pegasystems
• Sector versions: financial services, healthcare, insurance